CONGRATULATIONS & WELCOME!
Masterclass 1 Develop Your (Conversational) Unique Service Proposition
We all know quality referrals will make a huge difference to our businesses.
Meet Steve Sweeney, your Referral Training expert, 7 years experience having trained thousands in the art & science of referrals. International radio host of “The Referral Guy”
Or access link Masterclass 1
Remember if you have joined the Complete Masterclass then you have access to fortnightly 90 minute sessions with Steve. The details to connect will be in your emails.
Ready to Learn more?
1. Develop Your (Conversational) Unique Service Proposition
People will say “So tell me about what you do…” This course ensures your response makes you look referrable.
Course Outcomes.
You will learn –
- The 5 Critical Elements of a Referrable USP
- To clearly and concisely explain
- Your target market
- The benefits you provide
- Why you are the right choice
- Language that generates confidence in their abilities
Competence with the above makes Prospects and Referral Partners want to learn more. This increased level of interest helps create referral opportunities.
2. Make Your Website Referrable
Prospects will check you out before they buy so employ these strategies to ensure you win their confidence with your website.
Course Outcomes
You will learn –
- 5 Simple Design and Content Techniques to ensure your website looks professional
- How to win Hearts and Minds on web pages
- The importance of website clarity
- To structure a Call-to-Action that converts
Too many business owners lose referrals because their websites let them down. Actioning the simple steps in this course will stop that happening to you.
3. Networking for Start-Ups
Use these 5 basic networking techniques to accelerate your results.
Course Outcomes
You will learn –
- To plan for a networking event
- To work out which events to attend
- The relationship between networking and attracting referrals
- A healthy networking mindset
- Dozens of tips to make networking fun and productive
This course gives participants the confidence and skills to begin working the room like a pro.
4. Build Your Own Referral Network
Referrals come from someone else so learn the professions that are best placed to pass you more of the them.
Course Outcomes
You will learn –
- The importance of defining your Target Market
- To identify your Target Market
- Who your Natural Referral Partners are
- The benefits of Facilitated Referral Teams
- How to build their own Referral Team
In Referral Teams, every customer of one team member is a potential customer of all the other team members.
5. Initiating Referral Partner Relationships
From Course 4, you know which professions are best positioned to pass you referrals. Now you need to assess the competence and character of your potential candidates.
Course Outcomes
You will learn –
- 6 questions to ask your potential Referral Partners
- What to look for in their answers
This course helps you select the people you want as your Referral Partners. This course is critical for helping you to avoid always being the giver in the relationship!
6. Advanced Networking Skills
This course will totally change the way you go about your networking. It will give you purpose and allow you to capitalise on lesser-known yet powerful strategies.
Course Outcomes
You will learn –
- 10 Networking Strategies that will give you focus and results.
This is next-level networking as trained by a Specialist Referral Marketing Trainer. Implement these strategies and create referrals.
7. Developing Referral Partner Relationships
Like Course 5, this course introduces you to 6 more questions you can ask to help you advance the Referral Partner relationship beyond square one.
Course Outcomes
You will learn –
- The questions to ask
- What to look for in the answers
Upon receiving responses to these questions, you’ll be in a great position to ascertain if the person you’re talking to is Referral Partner material for you.
8. The Art & Science of the Follow-Up
Many business owners avoid the follow-up because they fear being too salesy. This course will remove that anxiety and give natural ways of following up that are non-salesy and…. wanted by the prospect!
Course Outcomes
You will learn –
- When to Follow-Up
- How to Follow-Up
- How to make Following Up desirable and natural
When a prospect wants to be followed up, they know you can provide value to them. So learn how to create that feeling.
9. Stories are Referral Marketing Gold
Just imagine how many more referrals you’d receive if people were telling your stories. So learn the process of great referral storytelling. Yes, it’s a process so anyone can do it!
Course Outcomes
You will learn –
- How to create anticipation
- The 6 elements of storytelling to attract referrals
When other people tell your stories, referrals find you. So learn how to tell compelling stories that others want to repeat.
10. Present Like a Business Leader
Presenting like a business leader places you above the chaos and noise. It ensures your message cuts through and builds your tribe. People with this status are easy to refer business to.
Course Outcomes
You will learn –
- A Leader’s content
- Presentation techniques
- Common traps to avoid
Achieving the status of Business Leader requires finely honed presentation skills. This course helps to develop those skills.
11. Winning Clients from an Audience
Follow this process for your next presentation and win clients from an audience. It’s not about being a master presenter. It’s about following the process!
Course Outcomes
You will learn –
- The importance of Referral Partners for curating your audience
- The presentation process
- The lead up and the aftermath
Too many business owners just “get through” their presentations and completely miss the opportunity they have. Don’t let this be you!
12. Referral Tools
We’ve all got them, but far too few of us are using them to create referrals. This course tells you what they are and how use them.
Course Outcomes
You will learn –
- The Referral Tools
- How to use them
It’s short and sweet and will change the way you attract referrals with your trusted Referral Partners.
13. Referral Triggers
What are those little things that happen that indicate a need for your products or services exists? Once you know, you’ll regard them as rainmakers.
Course Outcomes
You will learn –
- 6 Common Referral Triggers
- How to apply them to your business
- Multiple examples of these
Knowing these will help you turn everyday expressions and events into referral opportunities.
14. The Conversion Conversation
Conversing with a potential client can be daunting. Many people slip into talking about themselves and saying how wonderful they are. They lose the sale. These communication techniques will give you a guide for building rapport and winning trust. The sale follows naturally.
Course Outcomes
You will learn –
- 12 trust-building communication techniques
These techniques are taught to medical students in universities and doctors in hospitals. They have been peer reviewed and written up in various medical journals.
They work.
These courses have been put together by a Specialist Referral Marketing Trainer. They cover the process and essential strategies you need to understand to attract quality referrals to your business.
Go through one per week and in 3 months, you’ll have the knowledge you need and a toolkit full of strategies for attracting more referrals.
UPGRADE TO
The Complete Package
of all 14 Masterclasses and GET Fortnightly
access to 90-minute Group Q&A Sessions for 4 Months.
$400 + GST
Individual Courses $49 + GST
If you buy one then change your mind and upgrade to take all 14 you only pay an additional $400 SAVING $237
Testimonial ⮞
“Steve has the ability to engage with the audience, encourage interaction throughout the course and provide the tools and skills to succeed. His outgoing personality creates a fun atmosphere that keeps you interested from the beginning till the end. I sincerely recommend Steve Sweeney as the consummate trainer. His passion, professionalism, and great personality make his training fun, educational & memorable.” Rena Christou, Emjay Events
Connect with Steve ⮞