On-Demand Video Referral Masterclasses
Course outcomes include participants being able to –
- Determine which networking events to attend and which to avoid
- Network for referrals
- Discover their Unique Service Proposition and use it to their advantage
- Create a reliable stream of referral business from their known associates
- Form their own referral team with the right professionals
- Present on their business with confidence
- Use the referral tools to generate business
- Use referral generating language patterns
You don’t have to join a large organisation and pay expensive fees to attract referrals.
Simply learn the system in these Referral Masterclasses… from an expert Referral Trainer.
ON-DEMAND REFERRAL MASTERCLASS
Learn the techniques that make attracting referrals easy.
These on-demand referral masterclasses have been put together by a Specialist Referral Marketing Trainer.
They cover the process and essential strategies you need to understand to attract quality referrals to your business.
Complete one per week and in 3 months you’ll have the knowledge you need and a toolkit
full of strategies for attracting more referrals.
Buy the Complete 14 Video Referral Masterclass Package
$79 including GST
Referrals Make You Feel Great!
“Steve is able to engage a group of people, determine their training needs and deliver on topic knowledge in a fun and supportive training environment.
“Throughout my learning and working with Steve, his ability to engage his audience and deliver on training goals has been faultless and fantastic. Steve is an entertaining and engaging trainer who is exceptional at what he does.”
Megan Coulter, BNI Director
92%
92% of consumers trust referrals from people they know.
65%
65% of companies’ new deals come from referrals
30%
Referrals have a 30% higher conversion rate than leads.
1. Develop Your Unique Sales Proposition (spoken)
People will say “So tell me about what you do…” This course ensures your response makes you look referrable.
Course Outcomes.
You will learn –
- The 5 Critical Elements of a Referrable USP
- To clearly define your Target Market (…and why it’s essential to do so!)
- To succinctly describe the benefits you provide
- Why you are the right choice (Make them look past the competition to you.)
- Language that generates confidence in your abilities
- One final exceptional outcome from knowing your USP (It’s a doozy!)
This course gives you a template so you can cut’n’paste your information and create your own effective USP.
Too many business owners fear being different. Through this course you’ll learn it’s your unique difference that makes you easy to refer business to.
2. Make Your Website Referrable
Referred prospects will check you out before they buy so employ these strategies to ensure you win their hearts and minds with your website. They will gain confidence in you and so will your Referral Partners.
Course Outcomes
You will learn –
- 5 Easy-to-Implement Design and Content Techniques to ensure your website looks professional
- How to win Hearts and Minds on web pages (Every business owner needs to know these!)
- The importance of website clarity and how to achieve it (Confusion kills the will to purchase.)
- To structure a Call-to-Action that converts
Too many business owners lose referrals because their websites let them down. Actioning the simple steps in this course will stop that happening to you and give your Referral Partners the confidence to keep sending you more referrals.
3. Networking for Start-Ups
Use these 5 basic networking techniques to accelerate your results.
Course Outcomes
You will learn –
- To plan for a networking event
- To work out which events to attend
- The relationship between networking and attracting referrals
- A healthy networking mindset
- Dozens of tips to make networking fun and productive
We get it… networking can be daunting. But things are only daunting when you don’t know how to do them. This course will give you the basic knowledge to build relationships and achieve an outcome. When combined with Masterclass 6, you’ll be making the connections that matter and are beneficial to your business.
4. Build Your Own Referral Network
Referrals come from someone else so learn the professions that are best placed to pass you more of the them.
Course Outcomes
You will learn –
- The importance of defining your Target Market and how to do this (It’s one of the basics of marketing.)
- Who your Natural Referral Partners are (Essential for accelerating the exchanging of referrals.)
- The benefits of Facilitated Referral Teams (These are the pinnacle experience in referral marketing.)
- How to build your own Facilitated Referral Team
In Facilitated Referral Teams, every customer of one team member is a potential customer of all the other team members.
That is how referral gold is delivered.
5. Initiating Referral Partner Relationships
From Course 4, you know which professions are best positioned to pass you referrals. Now you need to assess the competence and character of your potential candidates.
Course Outcomes
You will learn –
- 6 questions to ask your potential Referral Partners
- What to look for in their answers
- Some of the psychology or referral marketing
This course helps you select the people you want as your Referral Partners. This course is critical for helping you to avoid always being the giver in the relationship!
6. Advanced Networking Skills
This course will totally change the way you go about your networking. It will give you purpose and allow you to capitalise on lesser-known yet powerful strategies.
Course Outcomes
You will learn –
- 10 Networking Strategies that will give you focus and results.
This is next-level networking as trained by a Specialist Referral Marketing Trainer. There are many reasons to network and all are valid. These techniques in this course are totally focused on creating referrals.
7. Developing Referral Partner Relationships
Like Course 5, this course introduces you to 6 more questions you can ask to help you advance the Referral Partner relationship beyond square one.
Course Outcomes
You will learn –
- The questions to ask
- What to look for in the answers
Upon receiving responses to these questions, you’ll be in a great position to ascertain if the person you’re talking with is the right Referral Partner material for you.
8. The Art & Science of the Follow-Up
Many business owners avoid the follow-up because they fear being too salesy. This course will remove that anxiety and give you natural ways of following up that are non-salesy and…. wanted by the prospect!
Course Outcomes
You will learn –
- Who to Follow-Up
- How to Follow-Up
- When to Follow-Up
- How to make Your Follow-Up desirable and natural
When a prospect wants to be followed up, they know you can provide value to them. So learn how to create that feeling. The techniques you will learn will make connecting with other business owners something to be enjoyed, not feared.
They will regard you as helpful, knowledgeable and a valuable connection and you will be building relationships with people who can help your business grow.
9. Stories are Referral Marketing Gold
Just imagine how many more referrals you’d receive if people were telling your stories. So learn the process of great referral storytelling. Yes, it’s a process so anyone can do it!
Course Outcomes
You will learn –
- The 6 elements of storytelling to attract referrals
- How to create anticipation (This is what keeps them listening.)
- The role you play in an effective referral story (You gotta get this right!)
- How effective storytelling can demonstrate your compassion for your clients (…without turning you into a sap.)
When other people tell your stories, referrals find you. So learn how to tell memorable and compelling stories that others want to repeat.
10. Present Like a Business Leader Online
Presenting like a business leader places you above the chaos and noise. It ensures your message cuts through and builds your tribe. People with this leadership status are easy to refer business to.
Course Outcomes
You will learn –
- A leader’s content
- Presentation techniques of leaders
- Leadership themes
- Common traps to avoid
These days, achieving the status of Business Leader requires finely honed online presentation skills. This course helps to develop those skills. It routinely receives wonderful accolades from those who have attended.
Want to take your ability to attract referrals to a whole new level?
Become a business leader and change people’s perceptions of you.
11. Winning Clients from an Audience
Follow this process for your next presentation and win clients from an audience. It’s not about being a master presenter. It’s about following the process!
Course Outcomes
You will learn –
- The importance of Referral Partners in the process
- The presentation process
- The lead up and the aftermath
Too many business owners just “get through” their presentations and completely miss the opportunity they have and feel deflated. Avoid this by following the process that ensures the right people hear the right messages from you.
12. Referral Tools
We’ve all got them, but far too few are using them to create referrals. This course tells you what the the referral tools are and how use them.
Course Outcomes
You will learn –
- The Referral Tools
- How to use them
It’s short and sweet and will change the way you attract referrals with your trusted Referral Partners.
This course is a gamechanger when you have Referral Partners you trust implicitly.
13. Referral Triggers
What are those little things that happen in people’s lives that indicate a need for your products or services exists? Once you know, you’ll regard them as rainmakers.
Course Outcomes
You will learn –
- 5 Common Referral Triggers that happen every single day to all of us
- How to use them to advantage in your business
- Multiple examples of each category you can immediately apply to your business
Knowing these will help you turn everyday expressions and events into referral opportunities. They will also help you connect with your Referral Partners in a meaningful way.
14. The Conversion Conversation
Conversing with a potential client can be daunting. Many people slip into talking about themselves and saying how wonderful they are. They lose the sale. These communication techniques will give you a guide for building rapport and winning trust. The sale follows naturally.
Course Outcomes
You will learn –
- 12 trust-building communication techniques
These techniques are taught to medical students in universities and doctors, nurses and specialists in hospitals. They have been peer reviewed and written up in various medical journals.
They work.
I have been involved in training them in universities and hospitals for 7 years. They are important for doctors as they often only have a short time to build rapport with and get information from patients. So imagine how knowing them could help business owners who need to do exactly the same thing.
BUY The Complete Package
of all 14 Referral Masterclasses
$79 including GST
Referrals mean you’re a dependable professional
who gets the job done to a high standard.
“Steve has the awesome ability to get a room engaged fast. He makes learning a fun and positive experience for all. No matter what your level of knowledge is within the room he makes you feel comfortable and safe to ask the questions that you need answers to.
If you want someone to inspire, engage and impart a wealth of knowledge… Steve is the person you need!”
Simon James, Simon James Photography
Testimonial ⮞
“Steve has the ability to engage with the audience, encourage interaction throughout the course and provide the tools and skills to succeed. His outgoing personality creates a fun atmosphere that keeps you interested from the beginning till the end. I sincerely recommend Steve Sweeney as the consummate trainer. His passion, professionalism, and great personality make his training fun, educational & memorable.” Rena Christou, Emjay Events
Connect with Steve ⮞