Bruce, Lime Margaritas & Golden Eggs   Once upon a time, in a bar far, far away, there sat a lamenting business owner (let’s call him Bruce) who had no idea where his next client was coming from. He had been running his business for years in this manner and...

This article follows on from my previous article 10 Symptoms of a Referral Group You Should Avoid Joining   About three quarters of referral groups are not delivering the advantages to their members that were mentioned in the advertising brochure or the...

It’s well-known within referral organisations that the weekly/fortnightly meetings are a show for the visitors. In fact, the meetings are more than that… they are often the organisation’s only recruitment tool for new members. After all, there is only one pathway to...